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Don’t Wait for a Lawsuit — Get Proactive About ADA Website Compliance

The Essential Web Accessibility Guide

What is ADA & WCAG 2.1

The Americans with Disabilities Act (ADA) was established to ensure equal treatment and non-discrimination for people with disabilities. Web Content Accessibility Guidelines (WCAG) 2.1 outline the requirements for creating a website that’s ADA-compliant and widely accessible to people with disabilities. Many companies have faced lawsuits in recent years for ADA-non compliant websites that barred differently-abled individuals from fully experiencing the site.

Did you know?

One in five people have a disability in the U.S. That’s 64 million people who may not be able to experience inaccessible websites.

Let’s take a look at the main principles of WCAG and what makes a website compliant.

Is your website PERCEIVABLE?

WCAG 2.1 mandates that websites be perceivable to users with different abilities. This means that people need to be able to perceive and process all web content, regardless of visual, audio and other impairments.

Without perceptibility in place, users may not see, hear or otherwise experience content at all.

Did you know?

Insufficient color contrasting is a common web accessibility mistake. About 1 in 12 U.S. males may have trouble perceiving this content due to colorblindness.

Is your website OPERABLE?

Users should be able to operate all web page elements, including buttons, scrolling, viewing hover text and more. Experiencing a website without being able to use it can be frustrating, to say the least. More seriously, it can prevent potential customers from engaging with call-to-actions, adding items to their carts, purchasing items and taking other critical actions.

Did you know?

People with disabilities in the U.S. hold $21 billion in discretionary income and $491 billion in disposable income. That’s a lot of losses if those users can’t engage or make purchases on your site.

Is your website UNDERSTANDABLE?

Content should be clear, so users of all abilities can understand web pages in full. This includes correctly interpreting buttons, graphics, audio, text and other content.

Even if users can perceive or operate elements of a web page, the inability to understand them can cause key messages and initiatives to be lost.

Did you know?

Around 466 million people worldwide have a hearing-related impairment that could affect their ability to understand audio without captioning.

Is your website ROBUST?

Websites need to accommodate people with a wide range of disabilities. They also need to be compatible with assistive technologies like mouse alternatives and screen readers. This helps ensure maximum website exposure with minimal user exclusion.

Did you know?

2.2 billion people have a visual impairment, 1 billion of whom have moderate to full vision loss.iii If a website isn’t compatible with keyboard selectors and other assistive technology, these 1 billion people may not be able to use it.

Establishing Compliance

The first step to establishing and managing site compliance is to check your site’s current accessibility. From there, you can address any non-compliant items to ensure your website meets WCAG 2.1 criteria.

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